There was a time when Golf was a high paid game and still it is
a favorite game for most of the Business Magnets, Industry Stalwarts, Investors,
Capitalists, CXOs and Stakeholders. Golf is always called as a Tea time game
most of the business buds go to golf club early in the morning with their
favorite white attire, covering their hands with gloves. Golf got the name as
game of business dealings because most of the business stalwarts meet each
other to play golf at the Tea time where again they started business dealings.
New Vendors - Customers – started interactions at golf clubs.
Now it became a very uncommon place for them to do business
decisions and strategizing the relationship with new partners and investors.
That’s a reason Golf become a favorite game for most of the industry stalwarts.
If we look at one of competitor IT consulting organization, they took their
brand identity as Golf and they made Tiger Woods – A world’s most admired &
richest, toppest golf player as a Brand Ambassador.
Their strategy behind selecting golf as a brand identity &
selecting Tiger Woods as a Brand Ambassador was highly intellectual decision. Because
it started bringing new investors & customers to them when they started
sending their Relationship Managers & Sales Strategists to golf clubs where
they started meetings & discussions with many new faces at the Tea time. Too
many stakeholders were attracted by Tiger Woods – A brand face.
But now it’s a FIFA world cup Football season it’s time for most
of the Fortune 500 companies to looks after the Football players as their Brand
Ambassador. We are seeing in many of the social media posts, Most of the Chief
Marketing Officers from top most consulting companies are watching the Football
on the field, in the Brazil stadium. They are getting time to do interactions
while they enjoy watching the game.
Hope its nice interaction time for seasoned business stalwarts,
sales & marketing leaders to strategize their relationship with new
customers. By seeing this year FIFA world cup Football celebration, this game is going to
give a bigger brand value for most of the IT Consulting & Service
organizations, Television Channels.
Big Data is also changing the Football game, now we are seeing
visualized data presentation in every LCD screen about football scores &
records but there is a bit of delay. Going forward Footballs and Shoes will be
having sensors inbuilt in it and can sense the force put in by player & the
speed of the ball which can visually be represented directly on the LCD TV
screen without any manual calculations. Moving forward it’s a revenue
generation game for most of the Big Data & Analytics consulting
organizations.
It is good to see that most of the organizations are organizing internal
Football contests to create the platform for their associates & to identify
the internal young talents.
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